AB Company operates a capital intensive production process and cannot quickly add capacity. Which of the following best describes this production strategy?

• A.Maintaining a level capacity plan
• B.Influencing demand to match production capacity
• C.Forecasting demand and matching this to production capacity
• D.Matching production capacity to demand

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Digital interactive marketing does NOT involve the use of which of the following?

• A.Emails
• B.Radio commercials
• C.Social media
• D.Mobile phones

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Organisation X is 6 months into an overhaul in its supply chain management and production process.
The organisation aims to prevent errors before they occur, demands participation by all, including customers and suppliers, and the structure is driven by the entire Board of Directors. Which method of management has Organisation X adopted?

• A.Kaizen
• B.Six Sigma
• C.Quality Circles
• D.Total Quality Management

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A company sells double glazed windows. It has traditionally adopted a sales orientation and used aggressive direct selling techniques. As part of a new initiative, it is exploring its options to update its business philosophy.
Which of the following would be the most effective orientation for this business?

• A.Selling orientation
• B.Product orientation
• C.Production orientation
• D.Marketing orientation

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Continued improvements in Information Technology have encouraged organisations to use IT increasingly to assist in their development. Which of the following is such an improvement in IT?

• A.Increased data storage capacity
• B.Improved operations and manufacturing processes
• C.Improved decision making processes
• D.Improved communications systems

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