T is the head of the marketing department in company Z.
There have been several new recruits into the department recently and T is introducing them to the marketing mix. T explains that the original marketing mix had only 4 Ps. However, this was focused primarily around the manufacturing industry.
The mix was later extended to include an extra 3 Ps for use in the service industry. Which THREE of the following are the extra 3 Ps?

• A.Promotion
• B.Physical evidence
• C.Processes
• D.People
• E.Price
• F.Place

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Which of the following can facilitate innovation within an organisation?
Select ALL that apply.

• A.A blame culture
• B.The communications system
• C.The leadership style
• D.A formal structure

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Corporate social responsibility (CSR) encompasses four different dimensions.
Match each of the descriptions below with the correct CSR dimension.

Correct Answer:

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Which TWO of the following are activities associated with setting up a new IT system?

• A.Database management
• B.Service support
• C.Design and development
• D.Testing

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A few years have passed since tech company NVision launched their new games console, Superbox. The product was once a star, with high, rising sales, but it is now selling quite poorly. In fact, it's selling so poorly that NVision are no longer making a return on the product.
Which of the following strategies would be the BEST for NVision to implement?

• A.Allow the product to follow its natural life-cycle.
• B.Develop the product for a specific market segment who continue to have a need for it
  - this will allow NVision to sell the product at a higher price.
• C.Pull out of the market or, if possible, sell the rights of Superbox to an individual or company who is willing to carry it on.
• D.Keep costs low and continue to sell the console.

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