What two business-led approaches by the Business Architect are true? (Choose two.)

• A.places the needs of the customer at center stage by focusing product discussions with key stakeholders to business outcomes
• B.places the needs of the customer at center stage by leading product discussions with key customer stakeholders to ensure that product capabilities are well understood
• C.works with the customer to co-operatively determine the required business capabilities and business solutions
• D.works with the customer to co-operatively determine the products needed to deliver a business solution
• E.places the needs of the customer and their business outcomes at center stage

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You are a systems engineer and are trying to build credibility and rapport with senior leadership within your customer. Which method is the best way to demonstrate these qualities?

• A.Understand what business drivers are impacting their market space.
• B.Provide the customer with the latest technology developments so that they understand how you can help them.
• C.Understand the current state of their network infrastructure so that you can describe a plan to refresh the infrastructure.
• D.Understand the current state of their network infrastructure so that you can advise them how the latest technology developments will be incorporated into a refresh of the infrastructure.

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Which two options are valid combinations of tactic and audience you can use to create your business outcome message? (Choose two.)

• A.Tactic: Use evidence; Audience type: Critical.
• B.Tactic: Use evidence; Audience type: Uninformed.
• C.Tactic: Build a bond; Audience type: Sympathetic.
• D.Tactic: Build a bond; Audience type: Hostile.
• E.Tactic: Acknowledge the view; Audience type: Critical.

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Emerging trends in technology are impacting business outcomes with respect to optimization and innovation.
Which are the big four emerging trends?

• A.Cloud, Industry Issues, Consumerization, IT Appliances
• B.Cloud, Mobility, Activity Based Working, Security
• C.Cloud, Social Media, Software Defined Networking, Big Data
• D.Cloud, Mobility, Analytics, Social Media

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Which option is a primary reason for using the Cisco Services Solution story with customers?

• A.to enhance the sales experience for an account manager
• B.to raise customer expectations possible outcomes from larger IT investments
• C.to help raise awareness of Cisco services relevancy, beyond break/fix support and/or deployment projects
• D.to provide a clear way to discuss services that all customers need

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