LenoxSoft would like to enable the Google AdWords connector in Pardot. Which of the following would you NOT advise them on before they enable the connector?

• A.The connector cannot be linked directly to an MCC account.
• B.They should ensure their URL structures can handle parameters before verifying the connector.
• C.The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
• D.The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

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When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one answer]

• A.All of the above
• B.Use Salesforce's value
• C.Use Pardot's value
• D.Use the most recently updated record

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You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

• A.For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
• B.For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
• C.For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
• D.For all prospects who have already matched, no new actions will be applied.

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LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

• A.Create a custom dataset using only data from the fiscal year.
• B.Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
• C.Use the 'fiscal year' filter on the Pipeline Dashboard.
• D.Develop a new lens that includes only data from the fiscal year.

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Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

• A.Create a dynamic list based on the Lead Status field value
• B.Create an automation rule based on the Lead Status field value
• C.Create a segmentation rule based on the Lead Status field value
• D.Create a completion action based on the Lead Status field value.

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