During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Pardot features are the minimum requirement for a successful Engagement Program?

• A.Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
• B.CNAME > Salesforce connector > Email Templates > Lists > Engagement program
• C.CNAME > Email Authentication > Email templates > Lists > Engagement program
• D.Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

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What is true about the Salesforce connector [Choose two answers]

• A.Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
• B.Only lead, contacts and accounts are synchronized from Salesforce to Pardot
• C.When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.
• D.You can connect Pardot to a Salesforce sandbox or production environment

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The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

• A.Completion Action
• B.Automation rule match All
• C.Page Action
• D.Automation rule match Any

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LenoxSoft operates in both North America and Europe and has separate Pardot Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

• A.A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
• B.Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
• C.Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
• D.A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

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LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

• A.Export the submission report & Import
• B.Run completion Action on form Request a demo with action assign to user
• C.Run completion Action on form Request a demo with action notify Admin
• D.Run an automation rule to assign based on the < Request demo > Submission & prospect status field

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