What is true about grading? [Choose two answers]

• A.A prospect can be associated to multiple profiles.
• B.All prospects start with a grade of D.
• C.Matching or unmatching a criteria will result in an increase or decrease of the grade by 1/3 ,2/3 or 3/3 of a grade.
• D.You cannot change the default profile criteria

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You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

• A.Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect
• B.Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page
• C.Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
• D.Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

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What is true about A/B testing? [Choose two answers]

• A.It is recommended to test at least 5 different elements in your A/B tests.
• B.You can disable A/B testing before and after email sent.
• C.You can only do A/B testing on list emails.
• D.When you turn off A/B testing you will have to choose which version to keep.

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LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Pardot Connectors?

• A.Webinar & Event Registrations & Attendance
• B.Only Webinar & Event Attendance
• C.Webinar: Attended/NoShow/Registered Event :Checked In/Registered
• D.Webinar & Event invite. Registrations & Attendance

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Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D.
Low Grade | High Score

• A.CBDA
• B.CDAB
• C.ABDC
• D.CDBA

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