Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

• A.Increase gated content on the website to provide more scoring opportunities.
• B.Improve prospect data by adding fields to existing forms and making them required.
• C.Improve lead qualification efficiency by using automation rules for prospect assignment.
• D.Increase their scoring threshold to give the Sales team the most qualified leads.

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Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Pardot while maintaining the page's existing look and feel?

• A.Create layout template and import HTML from the landing page URL
• B.Create a Pardot landing page and import HTML from the landing page HTML
• C.Import the HTML file into Pardot and apply it to the layout template
• D.Import the HTML file into Pardot and apply it to the landing page

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What access should sales and marketing users have to access embedded analytics dashboards?

• A.Pardot user connected to a Salesforce user through User Sync
• B.The "Analytics View Only Embedded App" permission set license
• C.Pardot Administrator user role and the Pardot Permission set assigned
• D.Pardot Permission Set and "View Reports" Pardot user permission

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LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

• A.Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register your
• B.Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
• C.Filtered prospects will not be registered for a webinar through a Pardot form since "Register for a webinar" completion action and Pardot prospects who are filtered do not have completion actions applied to them.
• D.That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

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Select available Webinar Connectors

• A.Demio
• B.WebinarJam
• C.GoToWebinar
• D.Webex
• E.ClickMeeting
• F.ReadyTalk

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